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Fred is chairman of BPAP and CEO of LiveIt, Ayala Corporation's BPO investment arm. LiveIt invests in innovative BPO companies that can leverage the Philippines and have the potential to become a Global Top 5 leader in their sectors. It has invested over US$200 million in the Voice (Stream), Knowledge (Integreon), Ad/Marketing Production (Affinity Express) and F&A/HR (IQBackOffice) sectors with combined revenues of US$1 billion and total employees of over 30,000. Mr. Ayala was formerly CEO of eTelecare, a pioneer of the Philippine call center industry, and chairman of SPI, one of the country’s first non-voice BPO companies. He holds an MBA from Harvard and a BA in Development Studies (Honors) and Economics from Brown, and prior to that attended the Ateneo de Manila University.
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